Step 1
Discovery & Audit
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
General contractors do not have one service — they have twenty. Additions, renovations, commercial fit-outs, design-build, storm restoration. Each one has its own keyword intent, its own buyer profile, and its own conversion path. A single “general contractor near me” page cannot rank for all of them and should not try.
Most contractor sites are built like a brochure — a home page, a services page, a gallery, and a contact form. That structure cannot compete in markets where buyers are searching by project type, location, and timeline. The contractor who wins the search is not always the best one — it is the one whose site is built to be found for the right search at the right moment.
The second problem is trust. Construction is a high-stakes purchase. Before a property owner or project manager picks up the phone, they have already checked licenses, read reviews, looked at project photos, and formed an opinion. If those signals are buried or missing, you lose the enquiry before it starts. SEO without trust architecture is just traffic that does not convert.
SEO · General Contractors
A 2024 Roto-Rooter survey of 1,000 homeowners found that 68% would rather hire a contractor with more reviews and a lower star rating than one with fewer reviews and a higher rating. Volume of social proof outweighs perfection. The contractors showing up at the top of Google with a steady stream of reviews are winning jobs before a single call is made — regardless of whether they are the best in the market.
SEO is one piece of the system. Web design, online business optimization, and managed hosting each play a different role in how contractors get found, build trust, and convert visitors into booked jobs.
Every SEO engagement follows the same five-step rhythm — built around your site's real technical state, your market, and the search behaviour of your actual buyers.
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
A prioritized plan covering technical fixes, content gaps, and local or national opportunity — scoped to your vertical and what you can actually implement.
Technical fixes ship, priority pages get optimized, internal linking gets structured, and schema gets applied where it moves the needle.
Reporting anchored to non-brand sessions, qualified leads, and conversion proxies — not vanity rankings. We adjust based on what the data shows.
As early wins index and compound, we expand into adjacent keywords, new service areas, and deeper content clusters — scaling what works.
Every engagement starts with a read of your current search footprint — which project types you rank for, where you are invisible, and which competitors own the surfaces that matter in your service areas. We map that against the cities and corridors where you actually win work before touching a single page.
From there, execution follows a clear scope — technical fixes first, then location page architecture for your service area, then project-type content built around how buyers search by job type and neighbourhood. Internal linking connects the whole structure so Google understands what you do, where you do it, and who you have done it for.
Reporting ties to the metrics your business actually runs on — calls, quote requests, and contact form submissions by project type and location. Not traffic graphs that do not tell you whether you won a job.
Non-brand organic sessions after six months for contractor clients in competitive metros
Qualified lead rate from project-type landing pages vs. single homepage traffic
Average cost per lead vs. paid search-only baseline after 12 months
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
Traffic 4 to 120 Monthly Visitors Search queries 35+ Top-Ranking Keywords New Keywords From 0-2 to ~10 calls/month View Case Medicinal Spa SEO Case StudyA California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
Traffic +419% Traffic Growth Search queries +160+ Ranking Keywords New Keywords ~ +300% Inquiries View Case E-Commerce Pet Supply SEO Case StudyA new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
Traffic ~8,000 Monthly Visitors Search queries 7.1% Conversion Rate New Keywords 200+ Keywords Ranked View Case Calgary Law Firm SEO Case StudyA Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
Traffic +163% Organic Traffic Search queries ~12,800 Search Queries New Keywords 61+ New Keywords View Case Dress Rental SEO Case StudyA local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
Traffic +171% Organic Traffic Search queries ~230K Impressions New Keywords 78+ New Keywords View Case Manitoba Cannabis Dispensary SEO Case StudyA locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
Traffic +176% Traffic Search queries ~6,500 Search Queries New Keywords 42+ New Keywords View Case Seattle Plumbing SEO Case StudyA Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
Traffic +212% Traffic Search queries +10,000 Search Queries New Keywords 35+ New Keywords View Case
Construction clients research longer, check credentials harder and often decide before they ever fill out a form. That changes everything — from how your site needs to be structured and how fast it needs to load, to how your Google Business Profile is managed and how your service pages convert visitors into quote requests. SEO gets you found. Web design and UX determine whether the visitor trusts you enough to call. OBO connects all of it into a system that compounds over time. Every recommendation we make is built around how contractors actually win work.
Both — but the keyword strategy and page structure differ significantly between them. We scope to your actual project mix rather than applying one generic approach across buyer types that have nothing in common.
Share your domain, your primary project types, and the markets you want to grow in — we will come back with an honest read of where you stand and what a program would look like.
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