A newly launched Canadian e-commerce pet supply company needed visibility across a competitive national market. With no domain authority and minimal product indexing, traffic was nearly zero at launch. SEOrca developed a data-driven SEO strategy combining site structure, content growth and technical optimization. In just 18 months, the store reached 8,000 organic monthly visitors, significantly increased sales and attained an impressive conversion rate of 7.1%.
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Nationwide growth from zero baseline
From 0% to 7.1% with UX and funnel fixes
Top positions for competitive retail terms
From launch to measurable success
Site Audit
Our Process
We built a long-term framework to grow authority, optimize performance and convert organic visitors into buyers. The process focused on foundational SEO and continuous content expansion.
Evaluated competitors, keyword demand and seasonal trends for product categories.
Step 2
Fixed speed, added schema, improved mobile UX and structured navigation for easy crawling.
Expanded descriptions, added optimized meta data and improved internal linking.
Step 4
Earned backlinks from Canadian pet blogs, directories and brand partnerships.
Redesigned product pages, added trust signals and implemented clear CTAs.
The Results
The pet supply store went from a new domain to a competitive player nationwide. Rankings, revenue and customer engagement all improved dramatically.
Canadian Pet Supply
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