E-Commerce Pet Supply SEO Case Study

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E-Commerce Pet Supply SEO Case Study

E-Commerce SEO Retail SEO Online Store SEO

Project Summary

A newly launched Canadian e-commerce pet supply company needed visibility across a competitive national market. With no domain authority and minimal product indexing, traffic was nearly zero at launch. SEOrca developed a data-driven SEO strategy combining site structure, content growth and technical optimization. In just 18 months, the store reached 8,000 organic monthly visitors, significantly increased sales and attained an impressive conversion rate of 7.1%.

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~8,000 Monthly Visitors

Nationwide growth from zero baseline

7.1% Conversion Rate

From 0% to 7.1% with UX and funnel fixes

200+ Keywords Ranked

Top positions for competitive retail terms

18 Months

From launch to measurable success

What We Found During the Audit

No meta titles or structured product data
Duplicate product content
Site speed underperforming
Poor internal linking
Missing eCommerce schema
Checkout not optimized for mobile
No review integration for products
XML sitemap not submitting product pages
Tracking setup incomplete for conversions
Weak brand visibility across search

Strategy We Used

We built a long-term framework to grow authority, optimize performance and convert organic visitors into buyers. The process focused on foundational SEO and continuous content expansion.

Step 1

Research & Plan

Evaluated competitors, keyword demand and seasonal trends for product categories.

Step 2

Site Optimization

Fixed speed, added schema, improved mobile UX and structured navigation for easy crawling.

Step 3

Content & Product Pages

Expanded descriptions, added optimized meta data and improved internal linking.

Step 4

Authority Building

Earned backlinks from Canadian pet blogs, directories and brand partnerships.

Step 5

Conversion Growth

Redesigned product pages, added trust signals and implemented clear CTAs.

What We Achieved After 18 Months of SEO

The pet supply store went from a new domain to a competitive player nationwide. Rankings, revenue and customer engagement all improved dramatically.

~ 8,000+ organic monthly visitors Achieved Icon

7.1% increase in conversion rate Achieved Icon

Revenue increase month over month

Client Testimonial

We started from nothing — no traffic, no visibility. SEOrca built our SEO strategy from the ground up and turned us into a fledgling national brand. Traffic, sales and conversions all grew faster than expected. We’re now ranking alongside the biggest pet supply stores in Canada.

Canadian Pet Supply

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