SEO Glossary

SEO Terms

Learn the Language of SEO

This glossary breaks down the most important SEO terms in plain English. Use it to understand how search engines work, what each concept means and how they impact your website’s performance.

The practice of optimizing content so AI-powered search engines can surface, summarize, and recommend it.

Generative Engine Optimization (GEO) Learn More

A search where users get the needed information directly on the results page without clicking a website.

Zero-Click Search Learn More

A brief, highlighted answer that search engines display at the top of results to provide users with quick, direct information.

Featured Snippet Learn More

Metrics measuring how actively visitors interact with your content, such as scrolls, clicks, and time on page.

User Engagement (GA4) Learn More

Your typical ranking placement for a keyword across searches.

Average Position Learn More

The percentage of visitors who complete a specific goal like a purchase or form submission.

Conversion Rate (CRO) Learn More

The percentage of users who leave after viewing only one page without interacting further.

Bounce Rate Learn More

The percentage of searchers who click your listing compared to how many saw it.

CTR (Click-Through Rate) Learn More

Online listings of your business details that support local SEO accuracy and trust.

Citations (NAP Consistency) Learn More

A link that passes authority and contributes to the ranking strength of the target page.

Dofollow Link Learn More