SEOrca Digital Marketing Agency
SEOrca Digital Marketing Agency
This glossary breaks down the most important SEO terms in plain English. Use it to understand how search engines work, what each concept means and how they impact your website’s performance.
The practice of optimizing content so AI-powered search engines can surface, summarize, and recommend it.
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A search where users get the needed information directly on the results page without clicking a website.
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A brief, highlighted answer that search engines display at the top of results to provide users with quick, direct information.
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Metrics measuring how actively visitors interact with your content, such as scrolls, clicks, and time on page.
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The percentage of visitors who complete a specific goal like a purchase or form submission.
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The percentage of users who leave after viewing only one page without interacting further.
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The percentage of searchers who click your listing compared to how many saw it.
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Online listings of your business details that support local SEO accuracy and trust.
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A link that passes authority and contributes to the ranking strength of the target page.
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