Calgary Law Firm SEO Case Study

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Calgary Law Firm SEO Case Study

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Project Summary

A full-service law firm in Calgary faced low local visibility, with most traffic coming from paid ads. Their website lacked clear service structure, local optimization and proper schema for practice areas. Over twelve months, SEOrca rebuilt their organic strategy through technical improvements, content restructuring and authority building — resulting in a 163% growth in organic traffic and consistent new client inquiries from Google Search.

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+163% Organic Traffic

More visibility and client conversions

~12,800 Search Queries

Expanded reach for Calgary legal services

61+ New Keywords

High-intent terms ranked in top positions

12 Months

Sustainable long-term SEO growth

What We Found During the Audit

No title or meta optimization
Slow page load and hosting issues
Missing local schema and structured data
Mobile layout errors on key service pages
Weak internal links and anchor strategy
Thin content for main practice areas
Outdated sitemaps and broken URLs
No review or testimonial integration
Missing alt text on website photos
Incomplete Google Business Profile

Strategy We Used

Our approach balanced technical cleanup with high-trust content and local visibility. The plan focused on fixing foundations, improving readability and building authority in a competitive market.

Step 1

Research & Plan

Analyzed legal competitors and identified search trends for Calgary law practice areas.

Step 2

Site Optimization

Improved load speed, fixed URL structure, added schema and rebuilt internal links.

Step 3

On-Page Refinement

Rewrote titles, meta tags and headings for all practice pages and location pages.

Step 4

Content Creation

Created educational articles and FAQs to position the firm as an expert.

Step 5

Local Presence

Optimized Google Business Profile and added consistent citations across major legal directories.

What We Achieved After 12 Months of SEO

The site gained consistent visibility for high-intent local queries, better rankings and measurable increases in client contacts.

+163% organic traffic increase Achieved Icon

Improved Core Web Vitals Achieved Icon

+85% in Google Business interactions

Client Testimonial

Our firm relied heavily on ads before SEOrca was brought in. Within months, our website started bringing in steady leads. The clarity, reporting and professionalism throughout the process made all the difference. We’re now confident in our long-term online presence.

Calgary Law Firm

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