A full-service law firm in Calgary faced low local visibility, with most traffic coming from paid ads. Their website lacked clear service structure, local optimization and proper schema for practice areas. Over twelve months, SEOrca rebuilt their organic strategy through technical improvements, content restructuring and authority building — resulting in a 163% growth in organic traffic and consistent new client inquiries from Google Search.
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More visibility and client conversions
Expanded reach for Calgary legal services
High-intent terms ranked in top positions
Sustainable long-term SEO growth
Site Audit
Our Process
Our approach balanced technical cleanup with high-trust content and local visibility. The plan focused on fixing foundations, improving readability and building authority in a competitive market.
Analyzed legal competitors and identified search trends for Calgary law practice areas.
Step 2
Improved load speed, fixed URL structure, added schema and rebuilt internal links.
Rewrote titles, meta tags and headings for all practice pages and location pages.
Step 4
Created educational articles and FAQs to position the firm as an expert.
Optimized Google Business Profile and added consistent citations across major legal directories.
The Results
The site gained consistent visibility for high-intent local queries, better rankings and measurable increases in client contacts.
Calgary Law Firm
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