Chicago Roofing SEO Case Study

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Chicago Roofing SEO Case Study

Roofing SEO Contractor SEO Service Area SEO Home Improvement SEO

Project Summary

A small roofing company in Chicago came to us with a Wix website that had only two generic pages and no SEO foundation. They weren’t ranking for any roofing-related searches, weren’t appearing in the local searches and organic traffic was nearly nonexistent. After rebuilding the site on WordPress and implementing a structured local SEO strategy, organic visibility and traffic significantly improved within months.

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4 to 120 Monthly Visitors

~ +2900% increase in 7 months

35+ Top-Ranking Keywords

Dominating competitive roofing keywords

From 0-2 to ~10 calls/month

x5 monthly lead volume

7 Months

Full migration + SEO rollout + growth phase

What We Found During the Audit

Only 2 total pages on the Wix site
Poor website design and architecture
No service pages (roof repair, roof replacement, flat roofing, etc.)
4 monthly website visitors
Zero keywords ranking in Google
Slow load time, no schema, no internal linking
Weak Google Business Profile
0 Backlinks

Strategy We Used

We focused on creating a proper site foundation, building topical authority and enabling the client to compete in local SERPs where intent is high and competition is strong.

Step 1

WordPress Website Rebuild

We migrated the site from Wix to WordPress to enable proper SEO, speed optimization and scalability.

Step 2

Conversion-Optimized

Created a proper structured layout to ensure the foundations for SEO are there.

Step 3

Local SEO Expansion

Built local landing pages targeting high-value Chicago neighborhoods and nearby markets where roofers compete heavily.

Step 4

On-Page Optimization

Added roofing-relevant keywords to headers, meta titles and internal links.

Step 5

Google Business Optimization

Updated services, added photos, service areas and posts. Strengthened consistency across citations.

What We Achieved After 7 Months of SEO

The roofing company saw a steady and significant improvement in visibility, traffic and inquiries.

Consistent organic roofing inquiries Achieved Icon

Fast and user friendly website Achieved Icon

Significant increase in leads

Client Testimonial

"Working with SEOrca changed everything for our roofing business! We started with a basic site that wasn’t bringing in the traffic we wanted, and we honestly didn’t know how much work needed to be done. After the rebuild, and the new service pages, the website finally looked professional and started showing up for the searches we actually needed."

Chicago Roofing

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