SEOrca Digital Marketing Agency
SEOrca Digital Marketing Agency
Structured Data (also called schema markup) is special code added to your website so search engines can read your content the way it’s meant to be read. Schema tells Google exactly what’s on a page — whether it’s a product, a service, a review, or an event. Done right, it helps your listings stand out in search results with rich details like star ratings, images, pricing, or FAQs.
Structured data makes your website stand out in search results and helps customers notice you first. When your listings show extra details — like reviews, prices, or event dates — people are more likely to click. It also keeps your business future-ready as search engines evolve, so you don’t fall behind competitors. With structured data, your content isn’t just indexed — it’s showcased.
Rich results grab attention and put your business ahead of plain-text listings.
Eye-catching stars, images and details drive higher click-through rates.
Structured data makes sure search engines see your information clearly and accurately.
As search changes, structured data keeps you competitive
We identify what types of schema your pages need — from Organization to Product, Article, Service and more.
We create clean, valid schema tailored to your business and content.
We add the schema to your site without breaking existing code or SEO.
We run your markup through Google’s tools to make sure it’s error-free.
For complex sites, we implement multiple schema types on the same page where needed.
We keep your schema updated as your site or Google’s requirements change.
Structured data doesn’t raise rankings on its own — but it makes your listings stand out. Rich snippets with stars, images, or prices draw more attention and clicks, which indirectly lift your SEO over time.
It also gives Google a clearer picture of your site. By mapping your content to specific search intents, structured data helps your pages show up for the right people. That extra clarity can be the difference between getting buried on page two and earning a premium spot at the top of search results.
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
A California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
A new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
A Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
A local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
A locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
A Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
We check your site to see what schema types make sense for your content and goals.
Step 2
We map out which pages get which schema — and how they connect.
We create clean, Google-compliant JSON-LD code for each schema type.
Step 4
We implement schema making sure nothing breaks in the process.
We verify your markup in Google’s Rich Results Test and fix any errors.
It depends on the size of your site and the complexity of the schema needed. A small business site might only need a few types of schema. A large e-commerce store might need dozens. Contact us and we’ll quote you based on the real scope.
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Still have questions about our Structured Data Setup? Let’s clear up what we can.
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info@seorca.com
(647) 812-8736
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