Improves Crawl Efficiency
When your site is clean, search bots can find and index your important pages faster.
Site Health and Indexing is all about making sure search engines can crawl, understand and index your site without running into roadblocks. It’s part of technical SEO and focuses on removing the issues that quietly hurt your rankings — things like crawl errors, broken links, duplicate pages and messy site structures that confuse Google and other search engines.
If search engines can’t properly access or understand your site, your SEO is dead in the water. Even small technical problems can cause big drops in rankings over time. Here’s why this service matters:
When your site is clean, search bots can find and index your important pages faster.
No point in optimizing a page if Google can’t see it.
Issues like broken links or duplicate pages can hold you back without you realizing it.
A cleaner, faster, more functional site keeps visitors happy and engaged.
We scan your site for crawl errors, broken links, duplicates and other issues.
We fix or redirect any pages that return errors so bots and users don’t hit dead ends.
We clean up internal and external broken links to improve navigation and trust.
We merge, rewrite, or redirect duplicate pages that could be hurting your SEO.
We make sure only the right pages are being crawled and indexed.
We confirm that your priority pages are actually showing up in search results.
Search engines need to be able to crawl and index your site before they can rank it. If your site is full of errors, broken paths, or duplicate pages, it sends negative signals to Google — and you lose both visibility and traffic. Cleaning up these issues improves crawlability, ensures your best pages are indexed and strengthens your overall SEO foundation.
It also makes your site easier to use. Fixing broken links, improving navigation and removing duplicates create a better experience for visitors. A smooth, functional site keeps people on your pages longer, which is another signal Google likes.
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
Traffic 4 to 120 Monthly Visitors Search queries 35+ Top-Ranking Keywords New Keywords From 0-2 to ~10 calls/month View Case Medicinal Spa SEO Case StudyA California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
Traffic +419% Traffic Growth Search queries +160+ Ranking Keywords New Keywords ~ +300% Inquiries View Case E-Commerce Pet Supply SEO Case StudyA new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
Traffic ~8,000 Monthly Visitors Search queries 7.1% Conversion Rate New Keywords 200+ Keywords Ranked View Case Calgary Law Firm SEO Case StudyA Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
Traffic +163% Organic Traffic Search queries ~12,800 Search Queries New Keywords 61+ New Keywords View Case Dress Rental SEO Case StudyA local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
Traffic +171% Organic Traffic Search queries ~230K Impressions New Keywords 78+ New Keywords View Case Manitoba Cannabis Dispensary SEO Case StudyA locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
Traffic +176% Traffic Search queries ~6,500 Search Queries New Keywords 42+ New Keywords View Case Seattle Plumbing SEO Case StudyA Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
Traffic +212% Traffic Search queries +10,000 Search Queries New Keywords 35+ New Keywords View Case
We scan your site for crawl errors, broken links, duplicate content and indexing problems.
We sort problems by how much they affect SEO and user experience.
We resolve errors, repair links, consolidate duplicates and adjust settings.
We refine your sitemap, robots.txt and internal linking to help bots find the right pages.
We verify that fixes are working and keep an eye out for new issues.
Site Health and Indexing is included as part of our monthly SEO packages — not a separate one-off add-on. See pricing to compare plans and find the right fit for your site.
See PricingStill wondering if this is an issue that your website has? Here’s what some other people have asked.
Contact Us
Our service removes technical barriers that block Google from crawling and ranking your site. Fixing errors like broken links, duplicate pages and crawl issues makes your site easier to index — which helps your rankings.
Start with a free SEO audit. We will review your site health, indexing status and technical signals, then map clear next steps for stronger rankings.
Get in Touch With SEOrca
