SEOrca Digital Marketing Agency
SEOrca Digital Marketing Agency
Image and Video SEO (a.k.a image and video optimization) is about making your visuals work harder for your rankings. It’s not just alt text — it’s about ensuring every image and video is fast-loading, labeled correctly and easy for search engines to crawl. Done right, your media helps people find you, not slow you down.
Your media files affect more than looks — they impact speed, rankings and how people interact with your site. Poorly optimized images and videos slow things down, hurt accessibility and leave search traffic on the table. Optimized visuals, on the other hand, drive more clicks and better engagement.
Large, uncompressed files can drag your site speed down — and Google notices.
Optimized media shows up in Google Images and video carousels — more ways to get found.
Alt text helps screen readers — and gives you extra keyword relevance.
Faster, cleaner media means people stay longer, click more and bounce less.
We scan your entire site for oversized, unoptimized, or unlabeled images and videos.
We write meaningful alt text and title tags that help SEO without sounding robotic.
We rename your files to something Google (and people) can actually understand.
We compress your media without losing quality and switch to modern formats like WebP when needed.
We tag your videos properly so they’re eligible for search result enhancements.
We make sure your visuals load smart and fast — especially on mobile.
Unoptimized images and videos can drag down your rankings — from slow load times to missing metadata that confuses search engines. When you optimize them, you give Google clearer signals, faster-loading pages and better content to index.
Optimized media also boosts discoverability. Visuals can rank in their own search results — like Google Images or YouTube video snippets. Done right, your media drives traffic, improves engagement and builds credibility for your brand.
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
A California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
A new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
A Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
A local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
A locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
A Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
We scan all image and video files on your site and flag issues with size, tags and formatting.
Step 2
We decide what to fix first — the media causing the biggest SEO issues or loading delays.
We write alt text, title tags and file names that describe your media clearly.
Step 4
We compress images, convert to lighter formats and set up lazy loading for better speed.
We add proper schema for videos so they’re eligible for rich results and thumbnails.
It depends on how much media you have and how far we need to go — some sites have 20 images, others have thousands. We’ll assess what you need and give you a fair quote based on the scope. No bloated packages, no unnecessary extras. Just clean, fast, optimized visuals.
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info@seorca.com
(647) 812-8736
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