Step 1
Discovery & Audit
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
Indianapolis spreads across a wide metro built around its beltway, and that layout shapes how people search here. Established businesses in home services, healthcare and legal categories already dominate most searches, and a website that has not been updated in a while is losing ground to them every day.
The business itself is usually not the issue, the website is. Service pages that try to cover the whole metro in one paragraph. A Google Business Profile that has sat half finished since it was set up. Content that reads the same in Broad Ripple as it does in Fountain Square. Those gaps are what keep a solid Indianapolis business buried below competitors with sharper local SEO structure.
Search engine optimization is the work of fixing that, and across a metro built the way this one is, it takes real planning, not a shortcut. Done properly it becomes a channel of qualified leads that keeps compounding instead of resetting every time a paid campaign ends.
Qualified lead rate from properly structured local landing pages versus a single homepage
Average cost per lead compared to paid search only, after twelve months of organic investment
Average increase in non-brand organic sessions after six months for Indianapolis service business clients
These numbers come from our Indianapolis client work. How quickly you see movement depends on your industry, your competitors’ head start and how fast changes can be rolled out. We lay out a realistic picture of what to expect before the work begins.
Web design, online business optimization (OBO), and managed website hosting are part of how we work in Indianapolis too — each line of business has its own city page when published, scoped to local search, conversion, and uptime.
We start by finding out exactly where you stand today, what your strongest local competitors are doing better and what is stopping Google from showing your site to the people searching for what you offer in Indianapolis.
From there we build the plan. The technical side gets fixed first, because content on a site Google cannot properly crawl will not move rankings regardless. Next we shape your service pages around how people across Indianapolis actually search. If you serve Fountain Square, Broad Ripple, Irvington or the southside, each part of Indianapolis gets content built specifically for it.
We also manage your local business visibility, since a large share of Indianapolis’s local searches end with someone clicking the map pack. That listing carries just as much weight as the website when it comes to getting found.
All of it gets reported back in plain language, so you know exactly what is being done and whether it is actually working.
Every SEO engagement follows the same five-step rhythm — built around your site's real technical state, your market, and the search behaviour of your actual buyers.
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
A prioritized plan covering technical fixes, content gaps, and local or national opportunity — scoped to your vertical and what you can actually implement.
Technical fixes ship, priority pages get optimized, internal linking gets structured, and schema gets applied where it moves the needle.
Reporting anchored to non-brand sessions, qualified leads, and conversion proxies — not vanity rankings. We adjust based on what the data shows.
As early wins index and compound, we expand into adjacent keywords, new service areas, and deeper content clusters — scaling what works.
Indianapolis is a mix of established, walkable neighborhoods and wide suburban stretches beyond the beltway, and each of them searches differently. Someone in Fountain Square looking for a contractor is not the same buyer as someone further out on the southside looking for the same service, and a single citywide page cannot speak to both.
We build your program around that mix. That means content written for the specific areas you actually serve, a Google Business Profile that reflects your real coverage and keyword research that accounts for how differently buyer intent shifts across the metro.
Indianapolis also has one of the largest Burmese and Chin speaking populations of any U.S. city, particularly on the southside, along with a growing Spanish speaking community. If your customers include people searching in those languages, we build your program to reach them rather than skip that demand.
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
Traffic 4 to 120 Monthly Visitors Search queries 35+ Top-Ranking Keywords New Keywords From 0-2 to ~10 calls/month View Case Medicinal Spa SEO Case StudyA California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
Traffic +419% Traffic Growth Search queries +160+ Ranking Keywords New Keywords ~ +300% Inquiries View Case E-Commerce Pet Supply SEO Case StudyA new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
Traffic ~8,000 Monthly Visitors Search queries 7.1% Conversion Rate New Keywords 200+ Keywords Ranked View Case Calgary Law Firm SEO Case StudyA Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
Traffic +163% Organic Traffic Search queries ~12,800 Search Queries New Keywords 61+ New Keywords View Case Dress Rental SEO Case StudyA local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
Traffic +171% Organic Traffic Search queries ~230K Impressions New Keywords 78+ New Keywords View Case Manitoba Cannabis Dispensary SEO Case StudyA locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
Traffic +176% Traffic Search queries ~6,500 Search Queries New Keywords 42+ New Keywords View Case Seattle Plumbing SEO Case StudyA Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
Traffic +212% Traffic Search queries +10,000 Search Queries New Keywords 35+ New Keywords View Case
Clients generally notice the first shift within two to three months, right after technical work goes live and Google indexes the changes. The larger gains tend to build over six to twelve months as coverage expands across the metro. We give you an honest read on timing before the work starts, not partway through it.
Send us your website and tell us what you are trying to grow. We will come back with an honest read of where you stand and what a program would involve.
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