Step 1
Discovery & Audit
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
Austin has grown faster than almost any city its size over the last decade, and search competition has kept pace with it. Categories that used to have a handful of visible businesses now have dozens of newer, sharper competitors, and a website that has not evolved recently is quietly losing ground every month.
The problem is usually not the business, it is the website. Service pages built once and never revisited. No content built around the specific parts of Austin a business actually serves. A Google Business Profile that has sat half finished since it was created. Those gaps are what keep a strong Austin business buried below competitors with better technical SEO.
Search engine optimization is the work of fixing that, and in a market growing this fast, standing still is effectively falling behind. Done properly it becomes a pipeline of qualified leads that keeps compounding instead of resetting every time a paid campaign runs out of budget.
Qualified lead rate from properly structured local landing pages versus a single homepage
Average cost per lead compared to paid search only, after twelve months of organic investment
Average increase in non-brand organic sessions after six months for Austin service business clients
These numbers come from our Austin client work. Your results depend on your industry, how established your competitors already are and how quickly changes can go live. We give you a realistic picture of what to expect before any work starts.
Web design, online business optimization (OBO), and managed website hosting are part of how we work in Austin too — each line of business has its own city page when published, scoped to local search, conversion, and uptime.
We start by mapping exactly where you stand today, what your strongest local competitors are doing better and what is stopping Google from showing your site to the people searching for what you offer in Austin.
From there we build the plan. Technical fixes come first, since content on a site Google cannot properly crawl does not rank no matter how well it reads. Then we build your service pages around how people actually search across the city. If you serve South Congress, East Austin, Zilker or reach out toward the Domain and North Austin, each area gets content built specifically for it.
We also manage your local business visibility, since a large share of Austin’s local searches end with someone clicking the map pack. Getting that listing right matters just as much as the website itself in a market moving this fast.
Everything is tracked and reported in plain language, so you always know what work is happening and whether it is actually driving results.
Every SEO engagement follows the same five-step rhythm — built around your site's real technical state, your market, and the search behaviour of your actual buyers.
One thorough read of your site, search footprint, and competitive landscape so every recommendation starts from ground truth — not assumptions.
A prioritized plan covering technical fixes, content gaps, and local or national opportunity — scoped to your vertical and what you can actually implement.
Technical fixes ship, priority pages get optimized, internal linking gets structured, and schema gets applied where it moves the needle.
Reporting anchored to non-brand sessions, qualified leads, and conversion proxies — not vanity rankings. We adjust based on what the data shows.
As early wins index and compound, we expand into adjacent keywords, new service areas, and deeper content clusters — scaling what works.
Austin is a collection of very different pockets of demand, not one uniform market. Someone searching from East Austin for a contractor is not the same buyer as someone near the Domain searching for the same service, and a single citywide page cannot speak to both.
We build your program around that reality. That means content written for the specific areas you actually serve, a Google Business Profile that reflects your real coverage and keyword research that accounts for how fast the buyer base here is changing.
Austin also has a large and growing Spanish speaking population, along with meaningful Vietnamese and Chinese speaking communities. If your customers include people searching in those languages, we can build your program to capture that demand instead of leaving it for a competitor.
Check out how we boosted traffic and conversions for these businesses
A small roofing contractor in Chicago came to us with a basic 2-page Wix website that wasn’t ranking anywhere on Google and brought in almost no traffic. We rebuilt the site on WordPress, added fully optimized pages, implemented technical fixes and built out a clean SEO structure.
Traffic 4 to 120 Monthly Visitors Search queries 35+ Top-Ranking Keywords New Keywords From 0-2 to ~10 calls/month View Case Medicinal Spa SEO Case StudyA California medical spa saw a 419% boost in organic traffic and consistent lead flow after 12-months of SEO focused on local rankings, content optimization & Google Business Profile optimization.
Traffic +419% Traffic Growth Search queries +160+ Ranking Keywords New Keywords ~ +300% Inquiries View Case E-Commerce Pet Supply SEO Case StudyA new Canadian pet supply store launched with zero authority and no organic visibility. SEOrca built a data-driven SEO foundation across structure, content and technical fixes. Within 18 months, the site hit 8,000 organic visitors/month and doubled conversions.
Traffic ~8,000 Monthly Visitors Search queries 7.1% Conversion Rate New Keywords 200+ Keywords Ranked View Case Calgary Law Firm SEO Case StudyA Calgary law firm saw a 163% boost in organic traffic and doubled its client inquiries after a 12-month SEO campaign focused on visibility, technical cleanup and trust-building through optimized service content.
Traffic +163% Organic Traffic Search queries ~12,800 Search Queries New Keywords 61+ New Keywords View Case Dress Rental SEO Case StudyA local dress rental studio grew from city-level visibility to ranking nationally for niche long train gown keywords after a full site redesign and SEO campaign focused on technical optimization and a correct eCommerce structure.
Traffic +171% Organic Traffic Search queries ~230K Impressions New Keywords 78+ New Keywords View Case Manitoba Cannabis Dispensary SEO Case StudyA locally owned dispensary in Manitoba improved visibility and customer traffic with a 176% increase in organic visits after a 9-month SEO strategy focused on local search, product schema and content optimization.
Traffic +176% Traffic Search queries ~6,500 Search Queries New Keywords 42+ New Keywords View Case Seattle Plumbing SEO Case StudyA Seattle-based plumbing company struggling with visibility saw a 212% traffic increase after a full SEO overhaul focused on local rankings, site structure and Google Business Profile optimization.
Traffic +212% Traffic Search queries +10,000 Search Queries New Keywords 35+ New Keywords View Case
Most clients see early movement within two to three months as technical fixes go live and pages get indexed. Austin’s competition has grown quickly, so the bigger gains tend to build over six to twelve months. We set realistic expectations before work starts, not after.
Send us your website and tell us what you are trying to grow. We will come back with an honest read of where you stand and what a program would involve.
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