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SEO Terms
This glossary breaks down the most important SEO terms in plain English. Use it to understand how search engines work, what each concept means and how they impact your website’s performance.
A link that signals to search engines not to pass ranking power to the destination URL.
Links from your site to authoritative external sources to support content credibility.
Linking your own pages together to distribute authority and improve crawl depth.
Ahrefs’ metric that measures the strength of a website’s backlink profile on a 0–100 scale.
A predictive score estimating how likely a domain is to rank based on link quality.
The clickable words in a hyperlink that help search engines understand link context.
A link from another site to yours that signals trust and boosts authority.
A secure encrypted protocol that protects user data and signals trust to search engines.
Instructions that send users and bots from one URL to a new destination to preserve user flow and SEO.
Techniques that reduce loading time and improve the performance of webpages across devices.
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