SEO Glossary

Local SEO helps businesses appear in search results for location-based queries.

Technical SEO ensures a website is properly structured so search engines can crawl and index it.

Off-page SEO involves external signals like backlinks that strengthen a site’s authority and rankings.

On-page SEO focuses on optimizing a webpage’s content and structure to improve search visibility.

Organic traffic refers to visitors who arrive at a website through unpaid search engine results.

Search intent is the reason behind a user’s search, reflecting what they want to find or accomplish.

Ranking factors are the signals search engines use to evaluate and decide where a webpage should appear in search results.

SERP (Search Engine Results Page) is the page search engines display after a user enters a query, showing all relevant results and features.

Search engine optimization (SEO) is the process of improving a website so it appears higher in search engine results and attracts more organic traffic.

Broken links are hyperlinks that point to pages that no longer load or exist, causing users and search engines to hit errors like 404 pages.