Chicago Roofing SEO Case Study

Roofing Company SEo Case (1)
Roofing SEO Contractor SEO Service Area SEO Home Improvement SEO

Project Summary

A small roofing company in Chicago came to us with a Wix website that had only two generic pages and no SEO foundation. They weren’t ranking for any roofing-related searches, weren’t appearing in the local searches and organic traffic was nearly nonexistent. After rebuilding the site on WordPress and implementing a structured local SEO strategy, organic visibility and traffic significantly improved within months.

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Group 44

4 to 120 Monthly Visitors

~ +2900% increase in 7 months

Layer 3

35+ Top-Ranking Keywords

Dominating competitive roofing keywords

Layer_1

From 0-2 to ~10 calls/month

x5 monthly lead volume

Group 39

7 Months

Full migration + SEO rollout + growth phase

Site Audit

What We Found During the Audit

Audit-Image
  • Only 2 total pages on the Wix site
  • Poor website design and architecture
  • No service pages (roof repair, roof replacement, flat roofing, etc.)
  • 4 monthly website visitors
  • Zero keywords ranking in Google
  • Slow load time, no schema, no internal linking
  • Weak Google Business Profile
  • 0 Backlinks

Our Process

Strategy We Used

We focused on creating a proper site foundation, building topical authority and enabling the client to compete in local SERPs where intent is high and competition is strong.

Step 1 Frame 3751

WordPress Website Rebuild

We migrated the site from Wix to WordPress to enable proper SEO, speed optimization and scalability.

Frame 3751-1 Step 2

Conversion-Optimized

Created a proper structured layout to ensure the foundations for SEO are there.

Step 3 Frame 3751-2

Local SEO Expansion

Built local landing pages targeting high-value Chicago neighborhoods and nearby markets where roofers compete heavily.

Frame 3751-3 Step 4

On-Page Optimization

Added roofing-relevant keywords to headers, meta titles and internal links.

Step 5 Frame 3751-4

Google Business Optimization

Updated services, added photos, service areas and posts. Strengthened consistency across citations.

The Results

What We Achieved After 7 Months of SEO

The roofing company saw a steady and significant improvement in visibility, traffic and inquiries.

Consistent organic roofing inquiries
Fast and user friendly website
Significant increase in leads
Roofing Company SEo Case (7)
Roofing Company SEo Case (8)
Reviews

Client Testimonial

"Working with SEOrca changed everything for our roofing business! We started with a basic site that wasn’t bringing in the traffic we wanted, and we honestly didn’t know how much work needed to be done. After the rebuild, and the new service pages, the website finally looked professional and started showing up for the searches we actually needed."

Chicago Roofing

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